Shark population has declined significantly due to a Chinese tradition delicacy “shark fin soup”. Shark conservation project has not really affected Singaporean; Singapore does not have the direct impact because there is no sharks in Singapore water. But Chinese tradition Singaporean wedding serves shark fin soup as part of the highlight dish and almost all the Chinese restaurant in Singapore sells shark fin soup.
These made shark fin marketable in Singapore, also means shark finning is partly because of us.
Objective
Create a campaign for documentary videos, these video’s will educate teenagers on the issue of ocean that is happening now.
Scope
- Art Direction
- Poster Design
- Art installation
- Web Design
